Executive Summary
The Changing Fridge Landscape
The presence of truly independent breweries in the fridge has faced a significant decline, dropping from 52% in 2020 to just 37% in 2023.
Corporate-owned "house brands" (Pinnacle Drinks/EDG) have surged, more than doubling their fridge footprint from 13% to over 31%.
Welcome
Bottle Shop Beer Stats is a data-driven exploration of the "Craft Beer" landscape at a local level. This project originated from research by Beer Reflections, tracking the evolution of fridge contents sparked by the 'Local Luva' campaign.
Project Scope
By analyzing the stock of a specific store over multiple years, we highlight national trends in brewery representation, ownership shifts, and market consolidation. The goal is to provide transparency into what actually fills our local "craft" fridges.
Learn more about the methodology